In what is seen as a major step forward for the future promotion and development of Solomon Islands tourism, the destination’s hotel and resort operators have, at the urging of the Solomon Islands V | eTurboNews | Travel News |
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In what represents a “seismic shift” in direction for the Solomon Islands destination marketing, the Solomon Islands Visitors Bureau has today unveiled its new look “Solomon Is.” branding.
A key component of the new branding sees the Solomon Islands Visitors Bureau being renamed “Tourism Solomons” with the NTO’s familiar sun, island and sea logo replaced with a new logo featuring an iconic Solomon Islands’ dugout canoe.
Underlining the importance tourism holds as a key economic driver for the country, Solomon Islands prime minister, the Hon. Rick Hou personally stepped in to unveil the new look branding and logo at an event held in Honiara’s Solomon Kitano Mendana Hotel.
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Building on the Solomon Islands potential as a new and exciting destination for the international cruise market, the destination will welcome eight separate cruise visits in 2016 – a 100 percent increase on its 2015 cruise schedule result.
Vessels visiting Honiara and cruising within the 992-island archipelago this year include Princess Cruises Lines’ Sea Princess and Dawn Princess, Noble Caledonia’s Caledonia Sky, Silverseas Cruises’ Silver Discoverer, P&O’s Pacific Eden and Seabourn Cruise Lines’ Seabourn Odyssey.
Solomon Islands Visitors Bureau (SIVB) CEO, Josefa ‘Jo’ Tuamoto attributed the increase to the efforts the national tourist office has to gone along with government and local private sector support to turn what he described as a “huge potential into an actual reality.”