Nestlé and Cereal Partners launch new organic Cheerios line Cereal Partners UK is to launch Nestlé s first UK organic Cheerios variant, Organic Honey and Chocolate Cheerios, in Waitrose stores from 13 January 2021 and in Sainsbury s stores in May.
The certified organic cereal is made using organic honey hoops, from five organically-farmed whole grains, and chocolate cereal pieces. All ingredients are sourced from farmers following organic farming practices, while the product also displays Cereal Partners UK s (CPUK’s) signature green banner, indicating whole grain is the prime ingredient.
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Given that £200m a month is now spent on organic food and drink in the UK [according to the Soil Association Certification’s annual Organic Market Report 2020]