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Renee Mauborgne: Companies tend to ‘play a follow the follower game’ rather than ‘chasing and creating value in the market’ March 10, 2021 1:27 pm Renée Mauborgne, co-author of Blue Ocean Strategy, was the most recent guest of the 21st Century Business Forum. It is said that honesty is the best policy. It’s a sentiment shared by noted business strategist Renée Mauborgne, who maintains that a company must make an honest assessment of where it is as an organization and where it stands in the marketplace if it is to develop a road map that will lead to future success.

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