RSAF takes to the skies with new creative agency Details 21 January 2021
The Republic of Singapore Air Force (RSAF) has shifted its creative account from long-term creative partner DDB Singapore to BLKJ. The appointment came following a pitch which concluded in December and is slated to be for a period of three years.
BLKJ is tasked to drive RSAF s recruitment efforts by developing fully integrated campaigns across ATL, BTL, digital and on-ground platforms. According to Rowena Bhagchandani, CEO and co-founder at BLKJ, the agency hopes to show young Singaporeans that the RSAF is where they will find the greatest versions of themselves. “The Air Force is not just one of the most important organisations in Singapore, it’s also one of the most inspiring places to work: a place where science, engineering and tech come together with guts, wits and willpower, she added. The agency is currently still in discussion with RSAF on when th
The Straits Times
Local firms Onlewo and ipse ipsa ipsum celebrate the distinctly SG spirit in their products
Onlewo founder Mike Tay (left), and ipse ipsa ipsum founder and creative head Saurabh Mangla (standing, right) with designer Nathan Yong.PHOTO: ONLEWO AND IPSE IPSA IPSUM
PublishedJan 4, 2021, 4:00 am SGT
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