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Eldorado wines was acquired as part of the wholesaler’s purchase of KB Agencies Scottish wholesaler JW Filshill has acquired the Eldorado Tonic Wine brand, kick-starting its plans to diversify into the alcoholic drinks market. The acquisition is part of a wider deal that saw the family-owned wholesaler take ownership of KB Agencies for an undisclosed sum. The new business stream will operate under a subsidiary, Differentiator Brands, which will market and sell the Eldorado range to wholesale and convenience customers. Filshill said it planned to “accelerate the visibility” of its new brand in its KeyStore and KeyStore More convenience stores in the Scottish market, as well as rolling it out across England, initially targeting cities including Newcastle, Manchester, Liverpool and Birmingham.

United kingdomSimon hannahKenny brownEldorado tonic wineDifferentiator brandsKeystore moreஒன்றுபட்டது கிஂக்டம்சிமோன் ஹன்னாகெண்ணி பழுப்புஎல்டோராடோ டானிக் மது