Details 17 December 2020
Taking home the most coveted Event Marketer of the Year 2020 award for this year’s Marketing Events Awards is Manulife Singapore. The financial service provider bagged six gold awards for the categories Best Business Event: Internal, Best Creative Element for an Event, Best Event Ambience, Best Event by an In-house Team, Best Experiential Marketing, and Best Immersive Experience. It also won one silver award for Best Use of Live Streaming.
On top of that, Manulife was also finalists for three other categories: Best Digital Integration, Best Innovative Transition - Physical to Virtual, and Best Virtual Event (B2B). The financial company has most certainly impressed the judges at Marketing Events Awards this year. Here’s a deeper dive into one of its award-winning campaign.
In this year’s
MARKETING-INTERACTIVE’S Marketing Events Awards William Grant & Sons wowed the judges with its impressive strategy and execution. Along with AKA Asia, the team took home two golds for Best Event for a Targeted Community and Best Use of Hosting Platforms. It also raked in three silvers for Best Immersive Experience, best Press/Media event and Best Virtual Event (B2C) while claiming the bronze for Best Innovative Transition – Physical to virtual.
In Singapore, drinking is a largely social activity, with after-hours imbibing taking place at bars and restaurants. As an alcohol and spirits distributor, the success of William Grant & Sons business has always been highly dependent on its relationships with local dining establishments and watering holes, and a key tenet of its marketing strategies year on year has hinged on partnerships and promotions with these trade partners.
Details 17 December 2020
Now Comms Asia is a full-fledged marketing agency with abilities in managing all aspects of the advertising process from strategic planning, creative content production to interactive services, highly sought after in today’s digital world. Incorporated in Singapore for over eight years, the agency has an eighteen-year history in Asia, allowing seamless delivery across the world’s most diverse market.
Just like any other agencies, Now Comms Asia’s plans for the year were greatly disrupted due to the COVID-19 pandemic. Being agile and resilient, the agency focused on honing its capability of creating virtual and hybrid events- ones suited for the new normal in the economy.
Details 15 December 2020
During the recent #MEventsAwards 2020, creative technology agency Trinax bagged silver for Best Virtual Event (B2B). It worked with chemical manufacturing company BASF to produce a well-balanced and customised virtual event for the launch of the company s new centre. The event included a 360-degree virtual walk-through and features such as gamification, live chat and Q&A to ensure the event was holistic and impactful.
Since its founding in 2010, client expectations for Trinax has certainly changed over the years and the agency saw itself adapting to keep pace with the evolution. Joel Goh, CEO, Trinax shares with
MARKETING-INTERACTIVE how its clients marketing plans changed this year and the trends he sees carrying on post-pandemic.
Details 14 December 2020
Sweeping gold awards across three categories at this year s Marketing Events Awards is beauty brand Lancôme and its agency Mercury PR. The team came in first for the categories Best Use of Influencers, Best Virtual Event (B2C), and Best Team (Agency). Impressing the judges with its event, the Lancôme Genifique #LiveYourStrength Virtual Flagship Store, the brand and agency also walked away with silver awards for both the Best Digital Integration and Best Pop-up Experience/Environment categories.
Held in the middle of a pandemic-hit year, the Lancôme Genifique #LiveYourStrength Virtual Flagship Store was a immersive online retail experience that ran from 28 August to 20 September 2020. Targeted at females aged 25 to 45, the experience aimed to not only promote its product Lancôme Advanced Génifique, but to dive deep into the science and ingredients behind it. It also sought to inform, inspire and encourage visitor