May 24, 2021
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One year ago, the killing of George Floyd precipitated a national movement that advocated for unity, insisted on accountability, and demanded justice. In the aftermath, we saw corporate leaders publicly acknowledge their role in pushing for social and economic justice. The question I was asked privately by many CEOs during those tumultuous days of protest and pain was how to move from words to action to make a real difference.
In response, last June, I proposed the “2% Solution” a principle by which large companies devote 2% of their earnings to any number of initiatives that help deliver racial equity. The number isn’t arbitrary; the average American family donates 2% of its income to charity each year. Large companies should do the same. If enough companies did, they would deploy capital and expertise to unleash o
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