No-meat news: Impossible drops retail prices and Rebellyous rolls out new plant-based products
February 2, 2021 at 3:11 pm
Impossible Burgers in a grocery store. (Impossible Foods Photo)
If you’re looking for the right time to introduce more meatless options into your diet, two food technology companies took different steps this week to make their products more appetizing.
Impossible Foods, makers of the plant-based Impossible Burger patty, is cutting suggested retail prices by 20% for grocery stores throughout the U.S. The cuts bring the company’s suggested prices for Impossible Burger to $5.49 for patties and $6.99 for a 12-oz. package.
Impossible said on-shelf prices may vary depending on location and retailer, but the company is “strongly encouraging” the roughly 17,000 grocery stores, supermarkets and retailers that sell Impossible Burger to pass the savings to consumers as soon as possible.
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