Yoghurt wars smell off, exposing fickle protectionism of French establishment
By staying silent on the coup staged at Danone by activist investors, the French Government is proving its hypocrisy
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Something smells off in the French yoghurt wars. Remember when French Prime Minister Dominique de Villepin declared Danone a “crown jewel” and vowed to “defend the interests of France” from PepsiCo, as it weighed a takeover of the company?
The rest of the world might have split its sides laughing at the suggestion that yoghurt-making was a strategic asset but the French elite were up in arms.
Digital retail is booming but could still fall out of fashion
Clothes seller In the Style is the latest e-commerce chain to try public markets on for size
14 March 2021 • 5:00am
Chloe Patton posed in front of her camera and brandished two parcels stuffed with the latest fashion trends.
In a video for her 32,500 strong army of YouTube subscribers, the influencer modelled lines from In the Style, an online retailer poised for its London Stock Market debut tomorrow.
The perky, 10-minute clip, underscored the symbiotic relationship between social media and online retailers which has fuelled a fast-fashion boom in lockdown.
In the Style’s £105m listing will be the latest e-commerce company rushing to go public on their pandemic-induced riches.