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Channel Nine Slammed for Lack of Diversity in COVID-19 Vaccination Campaign
The West Australian, June 1, 2021
Channel Nine’s attempt to encourage Australians to roll up their sleeves and get the coronavirus vaccine has missed the mark.
The network yesterday released a COVID-19 vaccination ad, but it wasn’t the call-out that got audiences riled up rather its complete lack of diversity.
The Block host Scott Cam led the promo, titled “This is our shot” which featured a roster of Nine’s most recognisable talent including Eddie McGuire, Shaynna Blaze, Liz Hayes and Richard Wilkins.
Karl Stefanovic was also shown in the doctor’s chair, ready and waiting to “get it done”.
The new film, which follows on from the 2005 comedy, is reportedly underway with part of the original cast as Production Weekly reported the news this week.