After exploding onto the music scene with her debut song Getting Late, singer Tyla has now bagged an international deal with American label Epic Records.
i-D,Â
TYLAÂ has inked a global deal withÂ
Epic Records. She has quietly become one of the hottest artists on the continent, and sheâs primed for a major breakthrough now.
About the signing,Â
Sylvia Rhone commented,Â
â
Tyla has all the qualities of a true career superstar. At the same time, thereâs never been an artist quite like her. Sheâs become a star in Africa on her own terms, and now sheâs going to redefine the sound of pop music worldwide. Weâre so excited to welcome her to theÂ
Epic Records family.â
Tyla added, âThis really is a dream come true! I had no plan B, so this is something I invested my everything into and I could not be more satisfied to be welcomed into the Epic family like this, itâs such an honor, Iâm so grateful for everyone who believes in me. My team at FAX and I worked so hard to get here and Iâm super excited to keep growing with them and take it to the top. Sylvia an
Since overseeing Motown’s move from New York to Los Angeles as the label’s president in 2014, Habtemariam, 41, has led entrepreneurial ventures such as the label’s 2015 alliance with Atlanta-based Quality Control, which has yielded hits by Lil Baby, Lil Yachty, Migos, City Girls and Layton Greene. Motown is also home to Blacksmith Recordings (Ted When, Vince Staples) and Since the 1980s (Asiahn, Njomza) as well as Erykah Badu, Kem, Tiana Major9 and Nigerian star Tiwa Savage.
During Habtemariam’s almost seven years at the label, Motown has logged 28 top 40 songs on the Billboard Hot 100 from Lil Baby, Migos, Ne-Yo and others, as well as 28 top 40 albums on the Billboard 200, including projects from Erykah Badu, Kem, Lil Yachty, City Girls and Migos.