Busch Beer is using packaging to lure fishermen into the “Catch One. Win Big.” promotion, now in its fourth year. The limited-edition packaging design for cans and multipack cartons features colorful illustrations of game fish, plus gold-tone “trophy cans.”
To win prizes, consumers must find one of the trophy cans in a multipack of Busch or Busch Light. They then snap a photo of themselves with the trophy can and submit it to Busch online to be entered into weekly drawings for a variety of prizes. Brand owner Anheuser-Busch arranged to have 100,000 gold cans randomly distributed in the limited-edition multipacks.
BILOXI, Miss. – Officials with the Mississippi Department of Marine Resources announced this week that recreational fishing season for Gag will close in Mississippi territorial waters Thursday, Dec. 31, 2020 at 11:59 p.m. The commercial season for sharks (aggregated large coastal, hammerheads, black tips and small coastals) will open in Mississippi territorial waters on Friday, […]