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Amazon who? Trigo lands $60M with AI-powered frictionless shopping
The Israeli startup deploys a plug-and-play hardware-software combo to save you from waiting in line at the supermarket. Trigo CEO reports no fear from Amazon. Oshry Alkeslasi / 22 Dec 2020 • 3 min read
Since the outbreak of the Coronavirus, and the subsequent lockdowns, the supermarket has become more than just a place to get food, but has turned into somewhat of a refuge for the quarantined. It has become a place where the very few social gatherings, which we’re allowed these days, can take place. And mostly it has become something “fun” to do to relieve the boredom, because shopping for food is always a blast.
Trigo, a Tel Aviv, Israel-based provider of checkout technology, raised $60m in Series B funding.
The round, which brings total funding to $94m, was led by 83North with participation from existing investors Vertex Ventures Israel, Hetz Ventures, Red Dot Capital Partners, Tesco, and Morrag Investments.
The company intends to use the funds to expand operations, boost R&D, and grow its global presence.
Led by Michael Gabay, co-founder and CEO, Trigo uses AI-powered computer vision technologies together with off-the-shelf hardware to retrofit existing stores. The company applies its proprietary algorithms to ceiling-mounted cameras which automatically learn and upload data on shoppers’ movements and product choices, enabling customers to walk into a store, pick up their desired items, and walk out without stopping at the checkout. Payments and receipts are settled digitally.
Senior Editor The new funds will be used to scale Trigo s ability to meet growing demand for self-checkout technology in the food retail space.
Self-checkout in food retail promises to keep growing in 2021, as Trigo, a Tel Aviv-based company that provides the technology for such shopping experiences, has raised $60 million to scale its frictionless checkout grocery platform.
This Series B funding round led by 83North brings Trigo’s total funding to $94 million and provides more evidence for the growth of self-checkout technology among food retailers across the world.
The new funds will be used to scale the company’s ability to meet growing demand, boost R&D and expand its global presence. Existing investors joined the new round, including Vertex Ventures Israel, Hetz Ventures, Red Dot Capital Partners, Tesco and Morrag Investments.
Trigo Raises $60M to Scale Its Frictionless Checkout Grocery Platform TEL AVIV, Israel (Business Wire) Trigo, a global leader in frictionless checkout technology, has raised a $60 million Series B funding round led by 83North. The latest round brings Trigo’s total funding to $94 million. The new funds will be used to scale the company’s ability to meet growing demand, boost R&D, and expand its global presence. Existing investors joined the new round, including Vertex Ventures Israel, Hetz Ventures, Red Dot Capital Partners, Tesco, and Morrag Investments.
Trigo uses AI-powered computer vision technologies together with off-the-shelf hardware to retrofit existing stores. The company applies its proprietary algorithms to ceiling-mounted cameras which automatically learn and upload data on shoppers movements and product choices, enabling customers to simply walk into a store, pick up their desired items, and walk out without stopping at the checkout. Payments and receipts are se
Trigo Raises $60M to Scale Its Frictionless Checkout Grocery Platform
Trigo s round comes as mainland European grocery retailers seek edge against Amazon
Trigo, a global leader in frictionless checkout technology, has raised a $60 million Series B funding round led by 83North. The latest round brings Trigo s total funding to $94 million. The new funds will be used to scale the company s ability to meet growing demand, boost R&D, and expand its global presence. Existing investors joined the new round, including Vertex Ventures Israel, Hetz Ventures, Red Dot Capital Partners, Tesco, and Morrag Investments.
Trigo uses AI-powered computer vision technologies together with off-the-shelf hardware to retrofit existing stores. The company applies its proprietary algorithms to ceiling-mounted cameras which automatically learn and upload data on shoppers movements and product choices, enabling customers to simply walk into a store, pick up their desired items, and walk out without stoppi