Constellation Brands invests in La Fête du Rosé Constellation Brands has acquired a minority stake in US rosé brand, La Fête du Rosé.
Founded in 2019 by Donae Burston, a 15-year beverage industry veteran, La Fête du Rosé is focused on Millennial and Gen Z consumers ‘who share common interests across travel, food, experiences and wine.’
The brand is inspired by the popularity of rosé in the French peninsula of Saint Tropez; but built with the intention of a fresh, modern, and inclusive brand geared toward rosé drinkers of all backgrounds. La Fête du Rosé – which translates to the rosé party – is produced in conjunction with winemakers from Domaine Bertaud Belieu, the oldest vineyard on the Saint Tropez peninsula established in 1340.
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Investment marks first as part of Constellation s Focus on Minority Founders initiative and commitment to invest $100 million in Black/minority-owned businesses by 2030
La Fête du Rosé Founder Donae Burston Created a Brand to Serve Millennial and Gen Z, Focused on Shared Values, Taste, and Experiences
VICTOR, N.Y., May 13, 2021- a brand created to cater to diverse drinkers who share common interests across travel, food, experiences, and wine. The investment was made through Constellation s venture capital group and represents the first company to receive investment dollars as part of Constellation s Focus on Minority Founders initiative, which plans to invest $100 million in Black, Latinx, and minority-owned businesses by 2030.
13 may 2021
Constellation Brands Invests in Disruptive Rosé Brand Geared Toward Multicultural Consumers in La Fête Du Rosé
Investment marks first as part of Constellation’s Focus on Minority Founders initiative and commitment to invest $100 million in Black/minority-owned businesses by 2030
La Fête du Rosé Founder Donae Burston Created a Brand to Serve Millennial and Gen Z, Focused on Shared Values, Taste, and Experiences
VICTOR, N.Y., May 13, 2021 (GLOBE NEWSWIRE) Constellation Brands, Inc. (NYSE: STZ and STZ.B), a leading beverage alcohol company, announced today that it has acquired a minority stake in the fast-rising rosé label, La Fête du Rosé – a brand created to cater to diverse drinkers who share common interests across travel, food, experiences, and wine. The investment was made through Constellation’s venture capital group and represents the first company to receive investment dollars as part of Constellation’s Focus on Minority Founders initiative,
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When Julissa Gutierrez was appointed New York’s chief diversity officer last summer, she was tasked with registering more MWBEs and reaching the state’s ambitious 30% MWBE contract utilization goal – which New York nearly did, with the state announcing in December that 29.51% of its contracts had been awarded to firms owned by women or minorities in the 2019-2020 fiscal year. An expert on Latino issues and civic engagement, Gutierrez previously held key roles with the National Association of Latino Elected and Appointed Officials Educational Fund.
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Commissioner; Deputy Commissioner, Division of Economic and Financial Opportunity, New York City Small Business Services