In this round-up, we look at new developments concerning health foods registration regulations and the NPD efforts companies are making in the area of beauty-from-within and probiotics.
Influencer marketing: Children’s nutritional drink Healthy Height to grow presence in China via Yoola partnership
Children’s nutritional drink brand Healthy Height is building its e-commerce presence in China via influencer marketing, as part of its plan in growing both its online and offline retail.
Healthy Height is a protein shake powder designed as a complementary nutrition for healthy children between three and nine years old.
It is owned by ASX-listed and Israel-based firm Nutritional Growth Solutions.