2021-05-04 12:20:55 GMT2021-05-04 20:20:55(Beijing Time) Xinhua English
by Martina Fuchs
GENEVA, May 4 (Xinhua) Switzerland s iconic little red knife has travelled around the world and will make its first stop at the China International Consumer Products Expo in Hainan this week. This comes as its manufacturer Victorinox aims to make the cut in the Chinese market.
Founded as a cutlery shop in 1884, Victorinox, with its Swiss Army knives, has long shaped the Made in Switzerland global reputation for high quality products and embodied the very essence of Swissness .
But 2020 was a tough year with business hit hard by the COVID-19 pandemic, Carl Elsener, CEO of the 137-year-old family business, told Xinhua in a recent interview.
Biz / Company Xinhua 21:50 UTC+8, 2021-05-04 0
Switzerland s iconic little red knife has traveled around the world and will make its first stop at the China International Consumer Products Expo in Hainan this week. Xinhua 21:50 UTC+8, 2021-05-04 0
Switzerland s iconic little red knife has traveled around the world and will make its first stop at the China International Consumer Products Expo in Hainan this week. This comes as its manufacturer Victorinox aims to make the cut in the Chinese market. Founded as a cutlery shop in 1884, Victorinox, with its Swiss Army knives, has long shaped the Made in Switzerland global reputation for high quality products and embodied the very essence of Swissness .
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