The Drinks Business
25 January 2021 By Rupert Millar
Leading Spanish winery Vega Sicilia has announced a new trade distribution partnership in the UK with Berkmann Wine Cellars with immediate effect.
The agreement covers Great Britain and the Channel Islands and covers all trade channels although Berry Bros & Rudd, parent of the winery’s former agent Fields, Morris & Verdin, will continue to import the wines for sales to private clients.
The latest vintage releases from Vega Sicilia, including the 2011 ‘Unico’ and Valbuena 5º 2016 will be released next month.
Antonio Menéndez, general manager of Tempos Vega Sicilia, said: “Great Britain is a key strategic market for Tempos Vega Sicilia. We truly believe BWC will take our wines to the next level in terms of distribution in on and off premises. The main priority for TVS is to ensure that our wines are properly delivered to all British customers and the BWC team offers us this possibility.”
The week in pictures 22nd January, 2021 by Phoebe French
Beer brand Natural Light installed what it claimed was the “most expensive piece of art in the world” in New York’s Grand Central station to highlight the rising cost of a college diploma and the impact of college debt. Entitled
Da Vinci of Debt, the piece was created using 2,600 authentic diplomas donated by college graduates across the country. Based on the cost of each diploma achieved through four years of university education, the beer brand estimates the piece is worth some US$470 million.
American singer Bruno Mars’ rum is flying off the shelves. This week it was announced that Owner’s Reserve, the most expensive bottling in his relaunched rum brand SelvaRey, sold out in just two hours. The US$150 Panama-distilled, single estate rum is made from a blend of rums aged between 15 and 25 years.
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Photo courtesy of Wine2Wine Business Forum.
In a post-pandemic world, the wine industry will need to look very differently than it does right now, and the 2020 digital edition of the wine2wine Business Forum, presented in collaboration with the wine2wine Exhibition, boldly reimagined this future.
Dubbed “Focus 2020,” the event, streamed on November 23 and 24, addressed how entrepreneurs can tap into new revenue sources and better engage with consumers through a number of presentations spanning sustainability, education, and digital marketing. A major theme throughout the forum was inclusivity, with actionable takeaways on how businesses can become more diverse.
How Inclusivity Can Grow Wine’s Consumer Base