El Rey del Mundo Joins The Forged Cigar Company Portfolio
The El Rey del Mundo brand is being added to the portfolio of Forged Cigar Company, the recently launched independent national cigar distribution network that handles a portion of General Cigar Co.’s portfolio.
The brand had previously been available exclusively through JR Cigar and Santa Clara Wholesale, but will now be available to all retailers.
El Rey del Mundo will be offered in six vitolas, with the Café au Lait using an Ecuadorian Sumatra wrapper, while the other five sizes use a Connecticut broadleaf maduro wrapper. All of the cigars use a Honduran binder and filler.
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2020 Awards: Company of the Year
There are no specific qualifications to be considered for this award. Typically, it seems like the award is given to the company who had the most “impressive” year, sometimes it ends up more as a most improved award.
Usually, that starts with considering whether a company really stood out for the new cigars it put out in a given year. This year, it doesn’t seem like anyone stood out in that regard. Nor was there a company that had some sort of revolutionary rebrand in 2020. It was 2020: most were just trying to figure out how to operate given the new complications and most of the big plans that companies had were thrown out the window.
Other Brands Notes that this only includes the U.S. distribution rights for these brands, which are separate from the Cuban versions of these cigars.
In addition, the company said that the Forged Cigar Co. could also serve as a distributor for other, third-party brands that are not owned by General Cigar Co.
STG says that it has made a multi-million dollar investment in launching the Forged Cigar Co., notably a commitment to 12 sales reps. The list of sales reps includes a variety of industry veterans: Jared Biocca, Cameron Calhoun, John Gallogly, Nate McIntyre, Dave Mealy and Jim Murray.
It will be led by Sean Hardiman, who has worked for General for the last decade and is now the national sales manager for Forged. In addition, STG says that the Forged Cigar Co. will receive “independent marketing and customized programming” initiatives.