The flagship Rolls-Royce dealership in the heart of London’s Mayfair was closed a while back, undergoing a drastic change of looks and features. It was a long process but well worth the effort as we can now check out what exactly changed. HR Owen, the company running it, published a few shots of the new look. As you can already guess, you can now go and configure your perfect Rolls-Royce and check out the facilities in the process.
The new site – located in a dual-aspect space on Stratton Street and Berkeley Street – provides additional space and an opportunity to create an immersive client experience in line with Rolls-Royce’s DNA. The new, client experience begins at the front door, which resembles Rolls-Royce’s famous Pantheon grille. The doorway is topped by an uplit Spirit of Ecstasy, produced by the same maker as the iconic figurine that graces every Rolls-Royce motor car.
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