Calvin Cain & Grant Abrahams to head up new Engine Agency business
January 15, 2021 10:20
Engine Group Australia has announced the launch of a new full-service media business, Engine Agency.
Leading the new agency is ex-CHE Proximity head of media Calvin Cain, and former senior Dentsu exec Grant Abrahams, who’ll both serve as directors.
Engine Group Australia has launched Engine Agency
Engine Agency will provide clients with access to Engine’s existing research, tech and data capabilities, for their media strategy and execution.
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Engine’ Group’s existing clients on the research, customer and employee experience side include the Australian Government, Tourism Research Australia and J&J Visa.
ENGINE Group Australia Launches Media Agency
Media Veterans Grant Abrahams and Calvin Cain to Lead New Agency
MELBOURNE, Australia, Jan. 14, 2021 /PRNewswire/ – ENGINE Group Australia announced today the launch of ENGINE Agency. The full-service media agency will provide new and existing clients with the ability to apply ENGINE’s deep capability in research, technology and data to their paid media strategy, execution and analysis.
ENGINE Agency is spearheaded by multi-national Dentsu Group veteran, Grant Abrahams, and former CHE Proximity Head of Media, Calvin Cain.
Calvin Cain, said: It’s an exciting opportunity to launch an agency with access to ENGINE Group’s war-chest of capabilities across market research, analytics, data and technology. The circumstances of 2020 generated some dramatic changes in consumer behaviour, so the ability for us to utilise our research and insights division on a brief-by-brief basis will be a huge advantage for our clients and represen
Premium Content Local businesses have been praised for their efforts navigating the global pandemic. Bundaberg Tourism CEO Katherine Reid said the Bundaberg tourism industry had fared reasonably well in comparison to other regions around Australia. While international visitors and expenditure did drop throughout the early months of COVID, the region had welcomed holiday makers, friends and family travellers since Queensland travel restrictions eased in June. Ms Reid said the region was already established as an ideal drive holiday destination for Australians and had appreciated consistent domestic visitation in the last six months of 2020. There is a strong demand for cafes, tours and experiences around the region, she said.
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The indefinite ban on international travel and enthusiastic Melburnians fanning through the regions after months of lockdown are driving a two-tier tourism recovery that may deliver the best summer ever to parts of the state while Melbourne endures one of its worst.
The city relies on foreign and interstate visitors for more than 70 per cent of its tourism spend and its woes have been worsened by the ongoing uncertainty in the events sector and a 30 per cent crowd limit on the Boxing Day test, according to the Victorian Tourism Industry Council.
Melbourne’s recovery has been further cast into uncertainty by coronavirus outbreaks in Sydney which are shutting down Christmas travel between the nation’s two biggest cities.
Caravan Industry welcomes new Ministry announcement but pleads for regional tourism not to be forgotten miragenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from miragenews.com Daily Mail and Mail on Sunday newspapers.