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Page 2 - சுற்றுலா இணைப்புகள் வலைப்பின்னல் News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Health and Wellness Key to Driving Jamaica Tourism Post COVID

Health and wellness tourism has been identified as a key area that will help to drive growth in the Jamaica tourism industry moving forward, in light of the new norm created in the global travel and hospitality market, due to the COVID-19 pandemic. This position was outlined by Minister of Tourism, Hon. Edmund Bartlett at the opening of the two-day Jamaica Health and Wellness Tourism Conference now underway at the Montego Bay Convention Centre. This is the second such conference being hosted by the Tourism Linkages Network, a division of the Tourism Enhancement Fund (TEF), and with physical attendance restricted by COVID-19 protocols, this year’s event is being streamed live to online participants.

Jamaica Rum Festival to be Marketed as Tourism Product

Jamaica Tourism Minister, Hon. Edmund Bartlett, has announced that the Jamaica Rum Festival (JRF) will be packaged and marketed as a tourism product and sold to potential visitors to the island. Speaking at the launch of the festival at Devon House last evening, Minister Bartlett said: “We want the rum festival to be a product, not just an event. So, we want to, through the Jamaica Tourist Board, package it with rooms and with seats and bring the visitors to Jamaica to consume this critical asset that is from the heart and soul of the Jamaican people.” The JRF covers an exploration of Jamaican rum; how it is made; the varying types and how best to enjoy it.

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