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Asia Minute: Planting Seeds for Future Tourism

South Korea is not giving up on attracting visitors. The government is promoting tourism with a series of videos featuring a sound track of traditional music matched with funky modern dance numbers across half a dozen cities from Seoul to Busan. The original tagline was “Come Visit Korea,” but the Korea Tourism Organization has shifted that message to: “Cheer Up the World and Meet You Later.” The ad campaign first went online this past summer and at the end of the year won an award at the Tourism Innovation Summit in Spain. In Singapore, a group called Dynasty Travel has partnered with tourism boards in Australia, New Zealand, Hong Kong and Japan with a number of projects aimed sparking demand for travel planning.

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