The tourists are seen visiting Hội An ancient town in the central province of Quảng Nam. - Vietnam News
HANOI (Vietnam News/ANN): Cultural tourism is hoped to account for 20-25 per cent of Vietnam s total revenue of about US$130 billion from tourism by 2030, according to a project to build a national brand for cultural tourism that was recently approved by the Ministry of Culture, Sports and Tourism.
This is considered a step to concretise the development strategy of cultural industries and the Vietnamese tourism development strategy through the promotion of national cultural identity.
The project also aims to identify Vietnamese cultural tourism brands, focusing on heritage and culinary values, thereby forming a system of typical destinations and tourism products with high quality.