By Omolabake Fasogbon
The World Federation of Advertisers (WFA) has launched three new forums that aimed to assist global and regional marketers to distribute peer-to-peer learning on relevant issues such as: marketing capabilities, agency management and in-housing.
The federation announced that the forum will be chaired by senior marketers from AB InBev, Reckitt and Unilever.
“The Agency Management Forum will be headed up by Tammy Hourigan, Global Agency Relations Director at Unilever; The In-house Forum will be led by Tracy Stallard, Global VP, Experiential & In House Agency (draftLine) at AB InBev while the Marketing Capability Forum will be chaired by Becky Verano, Global Director of Marketing Operations and Capabilities at Reckitt,” it stated.
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