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The Swiss brand is adequately protected

The ‘Swiss’ brand is adequately protected The Federal Council Bern, 18.12.2020 - The legal criteria for the long-term protection of ‘Swissness’ are fulfilling their purpose. This has been confirmed in studies commissioned by the Federal Council. They are adding value to the Swiss economy and are also leading to a decrease in cases of ‘Swissness’ misuse, particularly within Switzerland. However, in a report approved on 18 December 2020, the Federal Council sees potential for action in enforcement abroad and in dealing with the exceptions for foodstuffs. Since 1 January 2017, statutory regulations have been in force for products and services that producers wish to advertise with the Swiss cross or Swiss Made, for example. The aim of these regulations is to better protect the ‘Swiss’ brand from free riders and to secure an important long-term competitive advantage for companies that manufacture in Switzerland.

Midwife invents a moving mattress to help in childbirth

Midwife invents a moving mattress to help in childbirth Anna von Siebenthal demonstrates how to use the Vibwife mattress, which replicates movements that can help to ease labour. Vibwife As a young midwife, Anna von Siebenthal was frustrated at not having enough time to spend with women in labour. Inspired by a real-life emergency, she developed a special childbirth mattress based on mobilisation technology, soon to be produced by Europe’s largest hospital bed manufacturer.  This content was published on December 16, 2020 - 18:26 December 16, 2020 - 18:26 Clare O Dea “When I was working as a young midwife student in a hospital, we had a woman transferred from a home birth,” Anna says. “She was fully dilated but the baby was not coming out. To get from home to the hospital she was moved on and off the trolley and bumped around a little on the ambulance ride.”

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