It still irks Nick and Giles English, the sibling founders of the British watch brand Bremont. âSome people say weâre a marketing company,â laments Giles. âWe spend around seven per cent of our budget on marketing â most watch brands are up at 20 per cent.â
Theyâll be hoping their freshly opened Bremont Manufacturing & Technology Centre, an investment of more than £20 million, convinces the doubters. At 35,000 square feet, the watchmaking facility is already making cases and case backs for the current crop of Bremont watches. In time, it will help the company up its volumes five times. Gamble, sound investment or the realisation of a dream to breathe some life back into British manufacturing â call it what you will, âThe Wingâ, as itâs known, appears anything but a cynical marketing exercise.
Cracking the Watch Industry’s Code of Silence
Growing pressure for accountability has convinced a few brands that it is time to reveal where they obtain some of their raw materials. Will more follow?
Credit.Gordon Studer
April 12, 2021, 5:10 a.m. ET
The Swiss have long had a reputation for being discreet when it comes to business. (Think banks). And their watch industry is no different.
But growing pressure for environmental and ethical accountability from activists, investors and consumers has convinced a few brands that it is time to reveal where they obtain some of their raw materials.
They are fighting the industry’s deep-rooted tradition of discretion, a practice born of watchmakers’ fear that identifying suppliers will reveal details of their expertise and give rivals an advantage.
A New Watch Brand Tells a Story
Furlan Marri intends to honor Swiss horology, but at affordable prices.
Andrea Furlan, the designer and co-founder of the watch brand Furlan Marri. “The first story of our brand is a mechanical quartz story,” he said.Credit.via Furlan Marri
By Kathleen Beckett
April 6, 2021, 5:03 a.m. ET
Furlan Marri is a new watch brand whose marketing tagline is “Highly Attractive Wristwatches.” The founders say there is a world of Swiss horological history in those three words, and yet their prices top out at $500.
“The main idea of the brand is to tell stories,” said Andrea Furlan, the brand’s designer and co-founder, based in Geneva. “The first story of our brand is a mechanical quartz story.”
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