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Burger King s Women belong in the kitchen ad is a cautionary tale, experts say
Emily Heil, The Washington Post
March 8, 2021
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Burger King signage outside its restaurant in Toronto. Burger King is a global chain of hamburger fast food restaurants headquartered in Florida, United States. (Photo by Roberto Machado Noa/LightRocket via Getty Images)Roberto Machado Noa/LightRocket via Getty Images
Burger King on Monday served up more than just a whopper of a controversy when it announced an initiative aimed at getting more women into the culinary field. It offered a case study in what not to do when promoting a social cause, marketing experts say.