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India News: News Broadcasters Association, apex body of private television channels, has written to the country head of Google India asking the tech giant to crea
The association stresses on the urgent need to create an equitable relationship and a level playing field between global tech monopolies and traditional media/news organisations
Updated Mar 11, 2021 | 13:13 IST
Weeks after Indian newspaper body INA wrote to Google demanding compensation for content creators, the matter has now been taken up by NBA, the news broadcaster body in India After newspapers, Indian TV broadcasters urge Google to share ad revenue | Photo Credit: Thinkstock
Key Highlights
Indian Newspaper Society in February urged Google to share ad revenue with local content creators
Now, National Broadcasters Association has written to Google India country manager on the matter
The Indian broadcasters body, News Broadcasters Association (NBA), has urged Google to compensate content owners weeks after the Indian Newspaper Society (INS) president fired a missive to the tech giant on the matter.
New Delhi: The News Broadcasters Association (NBA) has written to Google highlighting an urgent need to create an equitable relationship and a level playing field between global tech monopolies and traditional media/news organisations. The development comes days after Australia passed a law requiring Google and Facebook to pay media companies for content. Apart from Australia,