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In the wake of news media digitisation, trust will prevail

In the wake of news media digitisation, trust will prevail  In the wake of news media digitisation, trust will prevail  Success in news is all about one simple value argues Truescope CEO, and former iSentia CEO, John Croll. July 30, 2021 10:04 by JOHN CROLL The annual Reuter’s Digital News Report, the 2021 edition of which was released a few weeks ago, discusses the accelerated digitisation of the media industry due to the COVID-19 pandemic. Of course, the digitisation of the media has been in progress for many decades, but in the wake of the expected economic downturn caused by the pandemic, as well as the reduction of the physical distribution capabilities of media, print ad revenues more quickly dried up and media outlets have been more rapidly forced online.

Axed yet still compelling , Alan Jones is neither down nor out at News Corp | Alan Jones

Axed yet still compelling , Alan Jones is neither down nor out at News Corp | Alan Jones
theguardian.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theguardian.com Daily Mail and Mail on Sunday newspapers.

Tips and Murmurs: Pie in the Sky the heat is on (and rising)

Alan Jones (Image: AAP/Warren Clarke) Sky-high snub News Corp has a new look website. The header proudly lists a series of publications, companies (such as Harper Collins or REA Group) and, below them, three bold words: Passionate. Principled. Purposeful. News Corp Australia is there (natch), as is Foxtel which is 65% owned by News. But you may have noticed that nowhere do we see the 100% News Corp-owned Sky News. If Foxtel gets a mention, why not Sky News? Perhaps it s a touch of shame about the Sky after dark, which has been hacking away at the bottom of the barrel for some time now.  A week ago on Monday

Browny promotes Aussie Dairy in new TV campaign

Browny promotes Aussie Dairy in new TV campaign Nova 100’s Breakfast co-host Jonathan ‘Browny’ Brown has appeared in another television campaign, this time promoting Aussie Dairy. The campaign tracks Brown as he interrupts various moments in which people are indulging in dairy products – whether it be brunch, family breakfast, or a post-mistake cry. Paul Greskie, creative director at Elmwood, the agency behind the campaign, said Brown was a good fit for the campaign. “Having a much-loved and down-to-earth character like Browny as our front man made delivering that message easy – whether it was about explaining how ‘multi-talented’ dairy can help you get enough protein (from a nourishing shake) to build big biceps, or provide you with a sweet distraction (in the form of a bowl of ice-cream) to move on from a mistake or emotional heartbreak,” he said.

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