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News Corp hires ex Facebook & Qantas exec to lead digital platforms

The Hallway's Chris Murphy on the extent of the industry's inaccessibility for junior talent

The Hallway’s Chris Murphy on the extent of the industry’s inaccessibility for junior talent The Hallway's Chris Murphy has observed the accessibility issue in ad land and is taking steps to try and address it. After launching YouTube series, 'Shit. What Now?', Murphy chats to Mumbrella's Zoe Wilkinson about how challenges facing junior talent and recruitment extends beyond just creative to all disciplines in the industry. May 5, 2021 10:49 There is no simple fix to bridging the gap between the agencies and the junior talent trying to find their way in. It will take action from many. One person taking action is The Hallway’s Chris Murphy, who has started YouTube series ‘Shit. What Now’ to demonstrate to talent the breadth of opportunities available in advertising and showcase industry leaders’ opinions on what makes a candidate successful on the path in.

Ad Standards lenient on complaints in 2020 that were pre-COVID norms

Ad Standards lenient on complaints in 2020 that were pre-COVID norms May 5, 2021 11:16 At the start of the COVID-19 pandemic in Australia, self-regulatory body Ad Standards encouraged advertisers to reconsider the content of advertisements to reflect the community standards of the time. According to the organisation’s annual Review of Operations report, Ad Standards observed an early trend of consumers becoming sensitive to advertisements that showed behaviour contrary to health advice from the Australian Government about social distancing and hygiene to reduce the spread of COVID-19. One of the first complaints lodged regarding COVID-19 regulations was about an ad for Bisolvon which depicted a woman coughing openly in a public park, which would have been a breach in advice to self-isolate while experiencing symptoms of the virus. Recognising that most ads at the time were made prior to the onset of the pandemic, Ad Standards community panel was pragmatic in ruling on complaints of that fashion, and provided advice to advertisers to align their advertisements with health current advice. Many advertisers chose to include a disclaimer ‘Filmed pre-COVID’ in their advertisements.

CVC & CDPQ set to acquire global agencies We Are Social, BlueFocus & Vision 7 International

CVC & CDPQ set to acquire global agencies We Are Social, Fuseproject & Vision 7 International May 5, 2021 11:35 Global private equity and investment advisory CVC Capital Partners (CVC) and global investment group Caisse de dépôt et placement du Québec (CDPQ) are to acquire a majority stake in BlueFocus Intelligent Communication Group’s international group of agencies, managed under its subsidiary, BlueFocus International. The agreement covers global social agency We Are Social and its sister agencies within BlueFocus, Fuseproject and Vision7 International. CVC and CDPQ’s intention behind the acquisition is to create a “digital-first, technology-enabled global advertising and marketing services group of companies,” enabling the agencies to focus on market expansion and foster its tech and data capabilities.

Volkswagen's chief marketing and customer officer Jason Bradshaw departs

Telstra's Belong pitches its media account

May 4, 2021 11:17 Belong, Telstra’s lower-cost telco, has placed its media account account out to pitch. A Telstra spokesperson told Mumbrella: “We can confirm that Belong currently has a pitch for media underway. Given this is a live process it would be inappropriate for us to comment further at this stage.” The account currently sits with OMD. Mumbrella has contacted the agency for comment on whether it will be defending the account. OMD also holds the master media account for Telstra. On the creative side, Belong assigned Clemenger BBDO Melbourne to its creative account in 2017 and produced the ‘Together We’re Different’ campaign. Last year, the brand asked consumers to consider their carbon thumbprint in a campaign from Deloitte Digital.

Edelman expands leadership team with hires from Starbucks and Microsoft

Edelman expands leadership team with hires from Starbucks and Microsoft May 4, 2021 10:33 Edelman has expanded its Australian leadership team, naming Natasha Brack as head of technology and Danny Cowan as director – corporate. Cowan is returning to the agency after four years leading corporate affairs initiatives for Starbucks across Europe, the Middle East and Africa. He led a multi-national team across more than 43 countries, focused on communications strategy and integration across media, government, customer, employee, investor, and other stakeholder audiences. Danny Cowan and Natasha Brack Meanwhile, Brack joins from Microsoft, where she served as consumer communications and marketing lead for Australia. She was with the business for more than five years and prior to that held roles at Quicksilver and Activision. Having held regional roles, Brack’s experience spans Australia and New Zealand, Japan and South East Asia.

Compare the Market's 'machine that goes bing' brings insurance discounts

May 3, 2021 10:45 Compare the Market has a new recruit now that Aleksandr the meerkat believes it’s time to bring his heir, Oleg into the family business. The new campaign follows Aleksandr’s tour of business’ headquarters, making his first stop at the ‘Machine that goes bing’ to highlight the six million Australians that have used Compare the Market to get better deals on their insurance. The campaign comes from VCCP and will be running across out of home, radio, online, video and social media. “Since coming into the Australian market nearly ten years ago, we’ve helped millions of Australians look for a better deal on the cost of running a household. Through Oleg learning the ropes of the

CHEP makes 3 senior hires and promotes new managing partner

CHEP makes 3 senior hires and promotes new managing partner May 3, 2021 10:09 CHE Proximity has added three new staff members to its ranks and promoted Jess Coulson to managing partner. Coulson has been with the agency for four years and steps up from her position as client partner, and is a member of the leadership team on the Telstra account. Joining her are Tash Johnston as head of strategic production, Patrycja Lukjanow as creative director and Grace Vizor as group account director. Tash Johnston, Jess Coulson and Grace Vizor Vizor is joining from Leo Burnett to take up the lead on the Samsung account. In her time at Leos, Vizor led the Suncorp Bank and Insurance businesses. Her experience covers Sid Lee in Amsterdam and Adam&Eve DDB in London. Vizor’s appointment at CHE Proximity marks her return to the Clemenger Group, where she started her career.

Sebastian Rennie returns to Aus as GroupM chief investment officer

Sebastian Rennie returns to Aus as GroupM chief investment officer May 3, 2021 9:00 Sebastian Rennie is returning to the CIO position in Australia and New Zealand after spending three years in the role for GroupM Canada. Rennie will take up the local post in June. Sebastian Rennie returns to Australia The appointment of Rennie comes just days after MediaCom CEO Willie Pang was made managing director of GroupM services, taking the lead on the group’s global digital transformation strategy. In his place Yaron Farizon, currently CEO of MediaCom Russia and MediaCom Connections Israel, will become CEO of MediaCom AUNZ – also commencing his role on 1 June. Meanwhile, the hunt for a new CEO of GroupM for Australia and New Zealand is still on, following the departure of Mark Lollback in March.