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Chief of Cherokee Nation says it s time for Jeep to stop using tribe s name
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Cherokee Nation principal chief asks Jeep to stop using tribe s name
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Cherokee Nation principal chief asks Jeep to stop using tribe s name
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Chief of Cherokee Nation asks Jeep to stop using tribe s name
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It has never been requested, until now.
The Jeep Cherokee and Grand Cherokee are American SUV icons with well-deserved reputations for off-roading and daily driving purposes. Jeep recently introduced the 2021 Grand Cherokee L three-row variant for hopefully even greater market share. But not all Americans are pleased with these SUVs, though it has nothing to do with any reliability or mechanical issues. No, some take issue with the Cherokee nameplate itself.
Car and Driver reports that, for the first time ever, the Cherokee Nation has requested for Jeep to rename both SUVs. Jeep has been using the Cherokee name for the past 45 years and the Cherokee Nation believes now is the right time to end this.