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DADO RUVIC/Reuters
Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July.
Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform were to be banned from operating in the United States.
NEW YORK, Feb 16 Accused by the Trump administration of being a front for the Chinese government, TikTok’s ad business looked bleak last July. Big brands backed off on spending even as TikTok executives offered refunds to advertisers in the event the hot social media platform was to be banned.
While the Biden administration pauses a government lawsuit filed by Trump officials, corporate sponsors have raced back to TikTok, booking advertising campaigns and experimenting with new ways to reach consumers.
TikTok s U S ad business roars back as Trump s threats recede - Netscape Money & Business netscape.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from netscape.com Daily Mail and Mail on Sunday newspapers.