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Wearing T-shirts bearing the iconic Mickey Mouse logo depicted with the rainbow LGBTQ pride flag motif, people from the Walt Disney Co. participate in the annual Los Angeles Pride Parade in West Hollywood, California, on June 9, 2019. (Photo: David McNew/AFP/Getty Images)
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Nicole Russell is a contributor to The Daily Signal. Her work has appeared in The Atlantic, The New York Times, National Review, Politico, The Washington Times, The American Spectator, and Parents Magazine.
Pride Month, a celebration of the LGBTQ lifestyle, occurs each June, and for years now, mainstream corporations with recognizable brands have participated in Pride Month by marketing special products, often festooned with the rainbow flag, the primary symbol of the LGBTQ community.
Skittles Pride packs will be available in the US from mid-May. (Mars Wrigley)
As Pride season approaches, Skittles has announced that it will be giving up it’s rainbow again because “only one rainbow matters”.
Although the sweets will be without their rainbow colours, they will still feature the original flavours of strawberry, orange, grape, green apple and lemon.
Skittles, owned by Mars Wrigley, will donate up $1 per pack purchased during Pride month (June) to LGBT+ rights organisation GLAAD, up to $100,000.
During PRIDE only #OneRainbow matters. That’s why we are giving up our rainbow to support the LGBTQ+ community! For every SKITTLES Pride Pack sold we are donating $1 to @glaad. Available on https://t.co/jTsyxKA78X, https://t.co/BshkcR4IeR, & other retailers nationally soon! pic.twitter.com/3zWoSSQmRq
Skittles Go Gray For Pride Again, Donate Money to GLAAD
The candy company will donate up to $100,000 to the organization. May 06 2021 12:59 PM EDT
It’s Pride season again, and that means Skittles is once again deferring to the LGBTQ+ community when it comes to rainbows.
For a second year in a row, the popular candy brand is releasing limited-edition Skittles Pride Packs, which feature all gray packaging and all gray candies inside. One dollar per pack purchased will then be donated by Skittles to GLAAD.
The Skittles Pride Packs will start being available mid-May, and will come in 4oz Share Size Packs and 15.6 oz resealable Sharing Size Stand Up Pouches. While all the candies are gray, they feature the five original Skittles flavors: orange, grape, green apple, and lemon. You can purchase the special Pride Packs at Target and Walmart, as well as Target.com and Walmart.com, and at select Kroger’s, Albertson s, and other retail locations across the country.