Choose the expert care of pH 5.5 with Sebamed Cleansing Bar.
Conceptualised by The Womb, the series of ads claimed HUL soaps can be rough to the skin as their pH levels match that of laundry bars.
In its digital video, Sebamed claims the ads of Lux, Dove and Pears soaps try to portray that they are luxurious, grand and smooth but the inner truth is that it is not at all healthy to the skin.
Jab baat aapke skincare ki ho, toh filmstars ki nahi, science ki suno!
Choose the expert care of pH 5.5 with Sebamed Cleansing Bar.
The campaign has already caught the attention of the country s leading brand strategists.
Read more about Bombay HC restrains Sebamed ads across media; next hearing on January 14 on Business Standard. Grants interim relief to Hindustan Unilever
Sebamed called out Lux, Pears, and Dove for their harsh pH levels
11 Jan, 2021 - 12:18 PM IST | By indiantelevision.com Team
NEW DELHI: FMCG giant Hindustan Unilever Ltd (HUL) is in the process of filing a legal case against German skincare brand Sebamed for targeting its soap brands Lux, Dove, and Pears in a series of ads released last weekend, media reports suggested. Sebamed in its Filmstars
Kee Nahi Science Kee Suno (listen to science, not filmstars) campaign had called out the aforementioned soap brands for their pH levels. Our brands are best-in-class and deliver fully on the promises.backed by strong tech, science, clinical evidence and decades of expert and consumer-backed testing, enjoying strong brand loyalty. We will take suitable action as we deem fit, HUL has said as per several reports.
In an advertising campaign for its cleansing bar, Sebamed India had directly named Hindustan Unilever s brands such as Pears, Lux, Rin, Santoor and Dove.
Skincare brand Sebamed names Lux, Pears, Santoor, Rin in digital ads
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In a series of posters, and TVCs Sebamed takes the comparative advertising route to show why it s milder than rivals.
Sebamed, a German personal care brand has teamed up with agency The Womb to create an ad campaign that pulls up its competitors by name. The ad sees women lounging around in a bathing area setting in luxurious clothes (often seen in beauty soap ads).
They explain that beauty soaps such as Lux, Pears, and Santoor have the same pH levels as dishwashing soap bar Rin. They place a strip of litmus paper on all the soaps in question to illustrate their point.