No Gray
® On-the-Go Permanent Root Touch Up is the best way to cover gray root regrowth in-between salon visits – at home or on the go. The full coverage permanent formula delivers high pigment multidimensional color in just 35 minutes with an easy brush on application and is infused with Aloe Vera for a gentle application and Soy Protein to keep hair shiny and lustrous. Expanding our No Gray
® line, which is loved for temporary gray coverage, to include its first permanent fix to gray roots offers consumers more easy and quick solutions to overgrown roots, said Jenniffer Paulson, Developlus VP of Marketing. No Gray On-the-Go Permanent Root Touch Up s formulation is
Splat Launches First Permanent Hair Color, DOUBLE LIFT, Vibrant Bleach Free Hair Color for Dark Hair
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CORONA, Calif., Jan. 7, 2021 /PRNewswire/ SPLAT, a Developlus brand, launches Double Lift, the brand s first offer of a permanent hair color that lifts and deposits vibrant root-to-tip color in one transforming step. The women and family-owned California based hair care company created a bleach-free formula specifically designed for dark hair to be able to achieve bold color and skip the bleach. Double Lift is available January 7, 2021, in 4 vivid shades:
Envy Me – a rich, dark green with warm undertones,