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M2MIT Digital Introduces Multiple OTT Platform Subscription with its Single ISP Connection

M2MIT Digital Introduces Multiple OTT Platform Subscription with its Single ISP Connection ANI | Updated: Apr 21, 2021 19:40 IST New Delhi [India], April 21 (ANI/ThePRTree): M2MIT Digital Private Limited, an upcoming IT and automation-driven solution provider, is all set to redefine the Digital Entertainment Industry. Recognized by the Department of Industrial Policy and promotion (DIPP), they are driving solutions in the software and IoT-based software industry by utilizing their specialization to the optimum. The company has developed a unique business model that will act as a conduit between Content Providers and Consumers through ISPs. Their system is assisting the ISPs in creating customized bundles for the consumers to purchase in addition with their internet services at no additional costs, providing a continuous flow of entertainment and internet services.

TV broadcasters in firefighting mode—again

TV broadcasters in firefighting mode again SECTIONS Share Synopsis Many channel executives had virtual meetings with producers on Tuesday night and on Wednesday to get updates on the status of content generation and also with their top advertisers to inform them about the supply pipeline, ET has reliably learnt. ET Bureau Broadcasters and producers in Maharashtra are once again in firefighting mode after state chief minister Uddhav Thackeray announced fresh curbs to stem the spread of Covid-19, including a ban on shooting films, TV shows and advertisements till the end of the month. Many channel executives had virtual meetings with producers on Tuesday night and on Wednesday to get updates on the status of content generation and also with their top advertisers to inform them about the supply pipeline, ET has reliably learnt.

MX Player names Abhishek Joshi as Business Head

MX Player names Abhishek Joshi as Business Head - SVOD Share Via: He is currently the Head of Marketing & Business Partnerships and has been given additional role of handling the SVOD business. Abhishek Joshi has been appointed as the business head -SVOD, MX Player. In this role he will be responsibile for building the subscription business from ground. He is currently heading the marketing at MX player. Abhishek joined the company in 2018. Joshi has close to two decades of experience working across print, television and digital media businesses. His last role was at Sony Pictures Networks India where he was SVP and head - Marketing, Subscriptions and Content Licensing - Digital Business. In the past Abhishek has also worked with Zenga Media, Reliance Big Pictures and ABP Group.

With Taarak Mehta Ka Chhota Chashmah, Sony Yay! wants to get parents & kids co-watching

The show will hit the airwaves on 19 April. 14 Apr, 2021 - 01:11 PM IST     |     By indiantelevision.com Team     MUMBAI: Four years after it made its foray into the kids’ genre with Sony Yay!, Sony Pictures Networks India (SPNI) is all set to launch an animated version of one of its most popular TV shows- Taarak Mehta Ka Ooltah Chashmah (TMKCC). The animated show titled Taarak Mehta KKa Chhota Chashmah (TMKCC) will hit the airwaves on 19 April. Set against the backdrop of Gokuldham, the show will witness iconic characters – Jethalal, Bapuji, Dayaben, and Tapu in their animated avatar. However, this time, the entire show has been created from the lens of kids’ favourite characters, Tappu and Daya, who will be the protagonists. The characters will remain true to their original role, but we have moulded the entire show from the lens of Tappu and Daya, as Tappu is immensely popular among young kids. The situations will revolve more around children s issues, said

There has to be an industry voice to make sure categories don t suffer: Leena Lele Dutta of Sony Yay

Leena Lele Dutta Launched almost four years ago in 2017, and a late entrant in the children’s entertainment genre, Sony Yay has managed to attract audiences and create a space for itself, says Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids’ Genre. Dutta said as there were established brands in the category, it was a challenge to come up with something that was rationally different from the existing players. Advertisement Speaking about their journey so far, Dutta said, “We had a huge and successful launch with Tiger Shroff. The first year was about setting the tone for audiences and business, the second year was better because we saw growth but in the third year, we were dealing with NTO. Luckily for us, we didn’t have a major effect on viewership. Then in the fourth year, all of us were dealing with Covid. Each year has been extremely challenging but if I have to look at our four-year journey, there has never been a dull moment with being

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