Hormel Foods appoints new VP of grocery to lead Planters acquisition deal bakeryandsnacks.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryandsnacks.com Daily Mail and Mail on Sunday newspapers.
Jeff Frank
Hormel Foods Corp. has made executive changes to accommodate one of its biggest acquisition deals. Jeff Frank will become VP of grocery products while Annemarie Vaupel will advance from director of marketing for the foodservice division to Frank’s former role as VP of marketing for foodservice business.
In Frank s new role, he will lead the strategic integration of the Planters and Corn Nuts brands into Hormel Foods. The $3.35 billion Planters and Corn Nuts acquisition from Kraft Heinz Co. was revealed on Feb. 11 and is expected to be completed by the summer. The acquisition includes the Planters, NUT-rition, Planters Cheez Balls and Corn Nuts brands, and three dedicated production facilities in California, Arkansas and Virginia.
Hormel Foods Agrees to Buy Kraft Heinz Nuts Business
CHICAGO â The Kraft Heinz Co. s nuts business is changing hands. The company entered into a definitive agreement to sell its nuts business to Hormel Foods Corp. in a cash transaction for $3.35 billion.
The deal includes most products sold under the Planters brand, including single variety and mixed nuts, trail mix, Nut-rition products, Cheez Balls, and Cheez Curls, as well as Corn Nuts branded products, in addition to global intellectual property rights to the Planters brand, subject to existing third-party licenses in certain international jurisdictions, and to the Corn Nuts brand.
Hormel Foods appoints new VP of grocery to lead Planters acquisition deal Hormel Foods Corporation has added appointed a new VP of grocery products to lead the integration of Planters and Corn Nuts into its brand portfolio.
The company appointed Jeff Frank, who currently serves as VP marketing for Hormel Foods foodservice business, as VP of it grocery products. In his new role, Frank will lead the strategic integration of the Planters and Corn Nuts brands into the Hormel Foods business, which is expected to be completed by summer 2021.
Earlier this month,
Kraft Heinz announced the sale of its nuts business (which includes most products sold under the Planters brand including single variety, mixed nuts, trail mix, Nut-rition products, Cheez Balls, Cheez Curls, and Corn Nuts branded products) to Hormel for $3.35bn.