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Apple Inc approached Japan’s Nissan Motor Co Ltd in recent months about a tie-up for its autonomous car project, but the talks ended after disagreement over branding, the Financial Times reported https://on.ft.com/3jMzXei.
The contact was brief and the discussions did not advance to senior management level, the report added, citing people briefed on the matter.
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The talks faltered after the iPhone maker asked that Nissan make Apple-branded cars, a demand seen as effectively making the automaker just a hardware supplier, the newspaper reported.
Apple approached Nissan for electric car project; talks ended after disagreement
The contact was brief and the discussions did not advance to senior management level, the report added, citing people briefed on the matter
Reuters | February 15, 2021 | Updated 10:03 IST
Apple Inc approached Japan s Nissan Motor Co Ltd in recent months about a tie-up for its autonomous car project, but the talks ended after disagreement over branding, the Financial Times reported.
The contact was brief and the discussions did not advance to senior management level, the report added, citing people briefed on the matter.
The talks faltered after the iPhone maker asked that Nissan make Apple-branded cars, a demand seen as effectively making the automaker just a hardware supplier, the newspaper reported.
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