sales of their products or services.
Sales expert and entrepreneur, Stacey Campbell, said that a sales strategy is crucial in enabling business operators to successfully achieve their sales goals.
âA sales strategy is a documented plan for positioning and selling your product and or service to your customers at a price that differentiates your solutions from your competitors,â she noted.
âIt is critical because⦠selling the same thing that three to four persons are selling in the same way will pose some challenges as it will become a commodity item, and so the only thing that differentiates you will be price,â she pointed out.
The findings of the Jamaica Cultural and Creative Industries (CCI) Mapping exercise has identified a lack of business skills as a barrier to growth and sustainability among creative entrepreneurs in Jamaica.
The exercise was conducted by the
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Harold Davis, Deputy Chief Executive Officer - Jamaica Business Development Corporation, said the findings are critical to the agency’s thrust in the development of the Cultural and Creative Industries in Jamaica.
The findings of the Jamaica Cultural and Creative Industries (CCI) Mapping exercise has identified a lack of business skills as a barrier to growth and sustainability among creative entrepreneurs in Jamaica.
The exercise was conducted by the Jamaica Business Development Corporation (JBDC) and British Council, with both entities highlighting the need for advancement of a CCI policy and sector coordination.
The research was conducted by an international consulting firm, Nordicity which undertook fieldwork in Jamaica in January 2020.