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July 7 2021, 10:04 am | BY Ricki Green | No Comments M&C Saatchi AUNZ has today announced the launch of Precision, a new marketing sciences practice that will sit at the heart of M&C Saatchi’s operating model. The launch of Precision is a continuation of the Group’s long term growth strategy and will accelerate the unique union of creativity and quantification.   The announcement comes several weeks after James Collier’s elevation to chief data officer, M&C Saatchi Group AUNZ. Collier has been leading the design and internal development of Precision and will spearhead its roll out and growth. Says Collier: “Today marks the end of months of planning and the start of many exciting conversations. Precision has been built on a belief that marketing has changed and with it the expectations placed on the marketing function.

Justin grahamJames collierMc saatchi groupஜஸ்டின் கிரஹாம்ஜேம்ஸ் கோலியர்ம்ஸீ ஸாசி குழு