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Limiting Work In Progress
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Vale do Côa quer ser ″um exemplo para o mundo″
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Mason, 8, cycles in memory of Captain Tom for Over and Above
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Nova presidente da Fundação Côa Parque mantém equipa, projetos e sublinha marca pessoal
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This brilliant Flybuys ad is a reminder of how much advertising has lost its way
Flybuys, the Australian supermarket points-loyalty scheme, has an amazing new ad.
This ad unearths a universally human experience, then wraps itself inside a unique, culture-specific, heavily-branded, witty and crazily memorable musical expression.
This is in stark contrast to most ads being done by pretty much every ad agency/client in Australia these days, where they reverse this pattern; the overwhelming majority of “big agency, big client” ads suffer a poverty of content, form and branding.
They confine themselves to a narrow, culture-specific cliches and tales, and dress in stale – often sullen – nonspecific and unbranded generalities.