When Watch Fairs Are Canceled, Cities Lose Out, Too
From hotels to florists, businesses in Geneva and Basel have been missing all those visitors and their money.
Geneva has long benefited from special events like the Geneva International Motor Show and the Salon International de la Haute Horlogerie, now called Watches and Wonders.Credit.Denis Balibouse/Reuters
By Rachel Felder
April 7, 2021, 2:41 a.m. ET
The shift online of fairs like Watches and Wonders has affected more than just the watch industry.
For Geneva and Basel, those Swiss cities that traditionally have been hosts of the largest watch fairs as well as other big gatherings like the Geneva International Motor Show and Art Basel, the domino effect from a physical event or the lack of one touches a wide range of other businesses, from airlines to the laundry services that wash visitors’ sheets and towels.
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