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Press Release – New Zealand Game Developers Association New Zealands video game developers have proven themselves resilient through Covid-19. Our interactive media sector earned $323.9 million in the year to 1 April 2020, an increase of $121 million in one year alone. The industry benefited both from being …
New Zealand’s video game developers have proven themselves resilient through Covid-19. Our interactive media sector earned $323.9 million in the year to 1 April 2020, an increase of $121 million in one year alone.
The industry benefited both from being able to continue production during lockdowns as well as soaring demand as people around the world stayed home and played digital and online games. 96% of local creators’ income came from overseas audiences.
Press Release – New Zealand Game Developers Association
New Zealand’s video game developers have proven themselves resilient through Covid-19. Our interactive media sector earned $323.9 million in the year to 1 April 2020, an increase of $121 million in one year alone.
The industry benefited both from being able to continue production during lockdowns as well as soaring demand as people around the world stayed home and played digital and online games. 96% of local creators’ income came from overseas audiences.
The figures come from the annual New Zealand Game Developers Industry Survey of 42 interactive, gaming, virtual reality, augmented reality and education tech companies.
“Games and interactive media have given so many people the opportunity to come together when lockdowns and border closures have kept them apart,” says New Zealand Game Developers Association Chairperson Chelsea Rapp.
Runway s technical director Beric Holt says the growth experienced is no surprise. We ve been seeing this sort of growth for years now, and we know it s such a big growing market in New Zealand and in the world in general.
One of the country s newest studios launched city-building game Before We Leave in May.
It s already sold more than 50,000 copies and Balancing Monkey Games Managing Director Anna Barham believes the local sector has huge potential. There s so many people out there who ve got amazing talents and skills. And it s just a matter of nurturing those and investing in the industry.