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The pandemic caused a plunge in demand that has stumped the software that airlines use for pricing. The airlines have been responding by changing how they forecast demand. The changes are shaking up revenue management, a specialty that airlines have spent hundreds of millions of dollars on in the past decade.
While demand has plunged more than 70 percent on many routes, airlines have tried to keep their pricing power. United cut its domestic U.S. one-way ticket prices only 10 percent year-over-year to $228, including taxes and fees, during the second quarter, according to most recent data yet released by the U.S. Department of Transportation and analyzed by travel data company Cirium. Frontier trimmed fares only 8 percent on average, to $68. Delta trimmed 14 percent to $208, on average.
Emily Wilson, Marketing Manager HTNG
This year’s HT-NEXT conference took place “online everywhere” on December 1 through 3, and is now streaming on demand for registered attendees at HT-NEXT.com. Over the course of three days packed with networking, workshops, and educational sessions,
Hospitality Technology and HTNG partnered to bring hoteliers and solution providers together in a unique, immersive virtual environment: HOTEL NEXT, including a simulated lobby, guestroom, restaurant, back office and much more.
Disney Sets the Stage
Day 1 kicked off with a keynote from Tilak Mandadi, Executive Vice President, Digital, and Chief Technology Officer for Disney Parks, Experiences and Products, sharing Disney’s response to the challenges of the pandemic and its near-future plans for integrating new technologies into its resort and hotel experiences. A “firechat” with Scott Strickland at Wyndham, provided insight into how his wide-ranging brand pivoted to a start-up mentalit