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Ex-ambassador: Small businesses must go digital to survive Makeda Antoine-Cambridge, CEO of Genesis International. - The local firm Genesis International Ltd is reaching out to small businesses to help them use technology to survive the economic downturn, deepened by the effects of the covid19 pandemic. Genesis CEO Makeda Antoine-Cambridge says the company s Small Business Transformation Programme will pay extra attention to enterprises run by women and young people. “In the past year, covid19 has disproportionately affected women; many more women have to stay at home with their children and that affects the family at the social and economic levels. In addition, many women, and young people, are choosing entrepreneurship as a means of achieving economic independence. For this reason, GIL s target market is focused on women, youth, technopreneurs and agripreneurs.”

United kingdomAldwyn wayneMakeda antoineJennifer baptiste primusJamaica digicel groupEmpowerment fundGenesis international ltdWorld bankGenesis internationalSmall business transformation programmeUnited nationsDigicel groupUnited arabCaribbean businessSocial enterpriseஒன்றுபட்டது கிஂக்டம்