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Perth radio ratings: Nova remains market leader as Triple M breakfast loses share
July 6, 2021 10:36
Nova 93.7 has remained as Perth’s overall market-leader holding a consistent position overall, in breakfast and in drive.
Its closest competitor, taking second position in the breakfast slot, was Southern Cross Austereo’s Mix 94.5 which grew its audience slightly by 0.6 points to 12.7%.
Nova 93.7’s Nathan, Nat and Shaun remain the #1 breakfast show in Perth
Triple M, which is relatively new to the Perth market, saw the biggest decline in breakfast ratings, dropping by 1.7 percentage points to 6.9%, with an overall loss of 0.8 points to 7.4%.
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Triple M launched on 1 December 2020, with Basil (Baz) Zempilas, originally from 6PR, joining co-hosts Lord Mayor, Xavier Ellis and Jenna Clarke to headline an all-new breakfast show this year.
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Ask Lord Mayor Basil Zempilas what it means to come almost last for Perth radio listeners, with his Triple M
Breakfast show losing a further 1.7 percentage points of audience share, and he’ll tell you it shows he’s a success.
Well, at least with 25 to 54-year-old men.
Triple M breakfast line-up of Basil Zempilas, Jenna Clarke and Xavier Ellis has continued to bomb in radio ratings.
Credit:92.9 Triple M
“It shows we are number one in the 25 to 54-year-old male target of Perth radio stations and hitting the target of our radio station nationally,” he told
WAtoday.
“Some people may look at the overall figure, as I have done over my 27-year career, but we are a male-focused radio station and from that point of view, and my station’s point of view, that’s an excellent result.”