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Details 11 December 2020
Under Armour has mounted a full-court press against Nike s Jordan Brand with the launch of the Curry Brand in partnership with NBA player Stephen Curry. Curry Brand will feature footwear, apparel, and accessories across multiple categories including basketball and golf, with continued category expansion in future seasons such as running and women s.
According to Under Armour, the Curry Brand is a purpose-led performance brand with a mission to ensure every young person has equitable access to sport . This comes as the brand aims to engage children from low-income households who are participating in youth sports and offer access for the next generation of young athletes worldwide.