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There’s been a furor around WhatsApp this week. New terms of service that seemed to suggest the encrypted messaging app would start sharing a lot more data with Facebook Inc., its parent company, sent users into a frenzy. Elon Musk even advocated use of a rival service, Signal, to his 42 million Twitter followers.
How much will this matter to Facebook? Very little. People are spending just as much time on WhatsApp this week as they were before the new user agreements were announced, according to app analytics firm Apptopia.
And this kind of thing happens every few years. Facebook makes changes to make more money from its services, which span WhatsApp, Instagram, and Facebook Messenger. A slew of users get upset about the new terms, which generally include a data grab to feed the company’s advertising business. But then they promptly return to using the apps in much the same way they did before. There’s little to suggest things will be any different this time around.
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