Australian Unity and VMLY&R have launched a new national brand campaign, ‘The In-Between Moments’.
Directed by International Emmy award-winner Glendyn Ivin, whose recent film Penguin Bloom topped the Australian box office, the emotional campaign tells a very real story about the smaller in-between moments that happen amongst life’s big ones.
These are the moments that are often so fleeting, yet can have a profound impact on our wellbeing.
At a time when the wellbeing category has become all about vitamins, fitness fads, meat-free Mondays and mindfulness, Australian Unity has drawn from its 20-year research partnership with Deakin University – the Australian Unity Wellbeing Index – to reframe what Real Wellbeing is and why it’s important.
Tender loving care applied to buildings and culture landscape
Harold Morgan
“Built environment” is a snooty term for buildings and other things around us. Buildings typically get taken for granted because they are there all the time; they fade into the background of our mental landscape.
That happens everywhere, I suppose. The difference, though, is that New Mexico’s buildings look different. Some argue that traditional New Mexico’s styles may be the only design approaches native to North America. Maybe. But these styles the buildings around us affect us, just as the skyscrapers of New York City affect New Yorkers.
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