2 weeks ago in Agriculture Photo: WNAX
May is Beef Month and it will be a busy time of beef promotions for the industry. The South Dakota Beef Industry Council is highlighting the state’s cattle producers and the 4 million head of cattle they raise. Council President Laurie Johnson says it is also a great time to thank them for the positive contribution they make to the economy.
The Council is launching several beef promotions including their newest “Reclaim the Summer” campaign encouraging everyone to get out and grill beef this summer.
Johnson says they have other promotions planning such as the Sioux Falls Storm Hall of Fame Game.
Pierre, SD, USA / DRGNews
May 5, 2021 | 6:27 AM
South Dakota is home to nearly 14,000 beef farms and ranches caring for 4 million head of cattle, outnumbering state residents 4.5 to 1.
May is Beef Month and the South Dakota Beef Industry Council believes this is the perfect time to highlight all our hardworking beef farmers and ranchers and all they do to bring a high-quality protein to the table.
Governor Kristi Noem signed the proclamation officially declaring May as Beef Month in South Dakota on April 26, 2021. The SDBIC worked alongside the South Dakota Department of Agriculture and Natural Resources to organize the proclamation as summer continues to be the peak season for beef sales with an average of approximately 30% of yearly beef dollars captured between Memorial Day and Labor Day.
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PIERRE National Agriculture Month, celebrated each March, recognizes the vital role agriculture plays across the country and in local communities. The South Dakota Beef Industry Council (SDBIC) knows the importance of a strong community and the efforts that go toward having strong community ties, which is why they are excited to announce their latest BEEF venture, the Be the good with BEEF campaign.
The campaign has been developed as a way to highlight beef s role as a high-quality protein with the goal of building beef demand by empowering local community members. SDBIC President Laurie Johnson believes the campaign is another great way to show support and appreciation to local beef producers, consumers and communities.
Pierre, SD – National Agriculture Month, celebrated each March, recognizes the vital role agriculture plays across the country and in our local communities. The South Dakota Beef Industry Council (SDBIC) knows the importance of a strong community, and the efforts that go towards having strong community ties which is why they are excited to announce their latest BEEF venture, the “Be the good with BEEF” campaign.
The campaign has been developed as a way to highlight beef’s role as a high-quality protein with the goal of building beef demand by empowering local community members. SDBIC President, Laurie Johnson believes the campaign is another great way to show support and appreciation to our local beef producers, consumers and communities.